WhatsApp Marketing: Reach Customers Where They Are Most Active

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WhatsApp has hundreds of millions of users in India. Our WhatsApp marketing service helps you reach customers on their most-used messaging app with promotional campaigns, customer service and automated communication that consistently out-performs SMS and email on engagement.

WhatsApp Business Communication Use Cases

  • Promotional Campaigns: targeted offers and product information
  • Customer Engagement: personalised two-way conversations
  • Automated Communication: order updates & delivery tracking
  • Notifications: new products, events and important updates
  • Lead Generation: collect and follow up on customer inquiries
  • Customer Support: responsive service through WhatsApp chat

What Makes WhatsApp Marketing Work So Well

WhatsApp messages are opened far more often, and far faster, than SMS or email because the app sits front-and-centre on almost every smartphone. Rich media like images, product catalogues, PDFs and clickable buttons let customers act on a message immediately instead of switching apps, which is why WhatsApp campaigns typically see stronger click-through and reply rates than any other channel we offer.

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FAQs

Frequently Asked Questions

How is WhatsApp marketing different from SMS?
WhatsApp allows rich media (images, videos, documents, buttons) and two-way conversations, typically resulting in significantly higher open and response rates compared to plain-text SMS.
Do I need customer consent for WhatsApp marketing?
Yes, WhatsApp requires opt-in consent and approved message templates for business-initiated conversations, ensuring your campaigns remain compliant.
What happens if a customer does not have WhatsApp?
We can automatically fall back to SMS for numbers that are not on WhatsApp, so your campaign still reaches the full list without any manual work on your side.
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