Promotional SMS: Drive Sales with Targeted Marketing Messages

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Promotional SMS lets you reach your entire customer base with offers, announcements and campaigns that drive immediate action. It is one of the most cost-effective ways to generate footfall, boost online sales and build brand recall.

Promotional vs Transactional SMS

AspectPromotional SMSTransactional SMS
PurposeMarketing and sales messagesBusiness-critical information
ExamplesOffers, discounts, product launches, event updatesOrder confirmations, payment alerts, account updates
TimingFlexible, can be scheduledImmediate delivery required
ComplianceStricter regulations, requires opt-in consentEssential information, less restricted
Delivery WindowSent only 9 AM – 9 PM as per TRAIAllowed 24x7

Promotional SMS Use Cases

  • Seasonal Offers: holiday sales, festival promotions & special discounts
  • Product Announcements: launch new products or services to existing customers
  • Event Invitations: invite customers to webinars, workshops or sales events
  • Loyalty Programs: promote rewards and exclusive member benefits
  • Flash Sales: create urgency with limited-time offers
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FAQs

Frequently Asked Questions

What is the difference between promotional and transactional SMS?
Promotional SMS carries marketing content like offers and discounts, while transactional SMS carries business-critical information such as OTPs or order confirmations. Transactional SMS faces fewer restrictions and can be sent any time; promotional SMS follows stricter opt-in and time-window rules.
Can promotional SMS be sent at any time?
No. As per TRAI guidelines, promotional SMS can only be sent between 9 AM and 9 PM. We schedule your campaigns automatically to remain compliant.
Do customers need to opt-in for promotional SMS?
Yes, promotional messages should only be sent to customers who have consented to receive marketing communication, in line with TRAI/DLT regulations.
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